Practical guide for UK builders
How to turn website visitors into enquiries for a trades business
Why trade websites get traffic but few enquiries, and the changes that actually move the number.
Last updated 31 August 2026 · By the Keystone Site team
The facts
- 14-day free trial, no card required, on your own live job
- UK product, UK support, built for owner-led construction businesses
- Published pricing: £129/month Sole Trader, £249/month for 1–10 employees, £399/month Growth for 11–25 employees
- Customers, quotations, proposals, live work, variations, site evidence and closeout stay connected around the job
- Morning Briefing and Keystone Priorities surface commercial, customer, progress and closeout actions
- Project Safety Pack included as a core feature on every plan; additional users are £5 + VAT each per month
1. One obvious action per page
Phone number, short form, and what happens after they submit. Remove everything competing with it.
2. Show real, recent work
Homeowners judge on photographs of finished jobs in places like theirs. Completed job evidence from your own records is more persuasive than stock imagery.
- Before and after photos from real jobs
- Named locations where the customer agreed
- Recent reviews on the page, not just on Google
3. Capture the not-ready visitors
A short form or a direct email address gets you enquiries from people who will not call. Route them into the same system as everything else so nothing sits in an inbox.
4. Reply the same day, every day
Speed of first reply is the strongest single predictor of winning local trade work. If you cannot reply while on site, use call answering or an inbox that alerts the office.
5. Follow the quote up
The website's job ends at the enquiry. The quote and the follow-up decide whether it becomes revenue.
Questions people ask
Do I need more traffic?
Usually not first. Fix conversion and response, then invest in traffic — otherwise you pay to lose enquiries faster.
Are contact forms or phone numbers better?
Both. Different customers use different routes, and evening enquiries are often forms.
How does Keystone Site help here?
Customer and enquiry records can lead into the quotation and proposal workflow, with follow-up context kept visible to the office.