Practical guide for UK builders
How to get more 5-star reviews after every job
A repeatable review routine for UK builders, roofers and installers that does not rely on remembering to ask.
Last updated 31 August 2026 · By the Keystone Site team
The facts
- 14-day free trial, no card required, on your own live job
- UK product, UK support, built for owner-led construction businesses
- Published pricing: £129/month Sole Trader, £249/month for 1–10 employees, £399/month Growth for 11–25 employees
- Customers, quotations, proposals, live work, variations, site evidence and closeout stay connected around the job
- Morning Briefing and Keystone Priorities surface commercial, customer, progress and closeout actions
- Project Safety Pack included as a core feature on every plan; additional users are £5 + VAT each per month
1. Earn it during the job, not at the end
Customers who received progress updates and were never left guessing write better reviews. Reputation is built before the ask.
2. Ask at sign-off
Hand over the completion record, confirm they are happy, then ask. In person or by message the same day works far better than a week later.
3. Make it one tap
Send a direct link to your Google Business Profile review form. Every extra step loses reviews.
- Direct Google review link
- Short personal message referencing their job
- Never incentivise or script the review
4. Track who has not been asked
The gap is almost never willingness — it is jobs that finished and were never asked. Keep a visible list of completed jobs without a review request.
5. Reply to every review
Replies show future customers how you behave, especially on the rare critical review.
Questions people ask
Where should reviews go?
Your own Google Business Profile. It is what homeowners check first and it is not rented from a directory.
Can I offer a discount for a review?
No. Incentivised reviews breach Google's policies and can get reviews removed.
What if the customer had a complaint?
Resolve it, record the resolution against the job, then decide. A well-handled issue often produces the most convincing review you will get.