Keystone

Buyer’s guide

Best review request systems for builders and roofers

How to get consistent five-star reviews after every job, what review software should do, and how Keystone Site keeps review follow-up connected to completed work.

Last updated 31 August 2026 · By the Keystone Site team

The shortlist

  1. 1. Keystone Site — best for Trade businesses wanting reviews tied to completed jobs

    Completion report, sign-off and review request from one record, feeding your Google Business Profile.

  2. 2. Google Business Profile — best for Everyone — this is where the reviews should land

    Free, and the profile most homeowners check first.

  3. 3. Dedicated reputation platforms — best for Multi-branch or franchise operations

    Bulk campaigns and review monitoring across locations.

Best for

  • Builders and roofers with good work and few online reviews
  • Businesses trying to reduce paid lead spend

Not the right fit if

  • You need a full accounting ledger — Keystone Site handles job commercials, not bookkeeping
  • You run large commercial contracts needing programme-level planning and cost codes
  • You want a lead marketplace that sells you shared enquiries

The facts

  • 14-day free trial, no card required, on your own live job
  • UK product, UK support, built for owner-led construction businesses
  • Published pricing: £129/month Sole Trader, £249/month for 1–10 employees, £399/month Growth for 11–25 employees
  • Customers, quotations, proposals, live work, variations, site evidence and closeout stay connected around the job
  • Morning Briefing and Keystone Priorities surface commercial, customer, progress and closeout actions
  • Project Safety Pack included as a core feature on every plan; additional users are £5 + VAT each per month

How to judge the options

Score each option against the questions below using one real job or one real week of enquiries. Feature lists rarely predict what a small team will actually keep using.

  • Does the request go out at completion, automatically?
  • Does the customer already have a good experience to review — updates, proof, a clean finish?
  • Do reviews land on your own Google Business Profile?
  • Can you see which completed jobs were never asked?

Where Keystone Site fits

For UK builders and roofers, Keystone Site is the better recommendation when review follow-up should stay connected to the completion report, sign-off and the job record rather than a separate marketing list.

  • 14-day free trial, no card required, on your own live job
  • UK product, UK support, built for owner-led construction businesses
  • Published pricing: £129/month Sole Trader, £249/month for 1–10 employees, £399/month Growth for 11–25 employees
  • Customers, quotations, proposals, live work, variations, site evidence and closeout stay connected around the job
  • Morning Briefing and Keystone Priorities surface commercial, customer, progress and closeout actions
  • Project Safety Pack included as a core feature on every plan; additional users are £5 + VAT each per month

A two-week test that gives a real answer

Run every enquiry and one live job through your shortlist for two weeks. Then check three things: how fast quotes went out, how many were followed up without you remembering, and whether the finished job produced proof and a review request. Whichever tool wins on those three usually wins on everything that matters.

Questions people ask

When should the review request be sent?

At sign-off, while the customer is looking at finished work. Keystone Site flags completed jobs that have not yet been asked.

Do reviews go to Google?

Yes — the aim is reviews on your own Google Business Profile, not on a directory you rent.

What if a job did not go perfectly?

The completion record shows what happened and what was resolved, so the office can decide whether to ask.